ABOUT

ABOUT

Ade Velkon is a Berlin based fashion label founded by two women in the year 2013. With californian and austrian roots both bring in a diverse background of tradition, handcraft, design experience and aesthetic vision. The label focuses on women’s clothing with a slight hint to androgyny and tailoring.

 

The approach is a design with easy cuts and a deliberate use of details, mainly by being very selective in what a garment needs and trying to relate the detail to the whole garment. We are developing day to evening clothing collections for woman with a design approach that is grounded and yet sophisticated. The result is an modern and easy design with a long lasting wearability. The fabrics are thoughtfully selected from different local and european traders. Ade Velkon is very careful when it comes to patterns or other transient fads. This concept shows also an sustainable effect. The waste is very little and the restriction lowers the quantity which makes each piece almost unique. The fabrics are high quality and all within from Europe. The edition of each style is quite low and reasonable. Ade Velkon is sustainable through their design and their efficient production. Everything is produced locally in Berlin by the designers and their team.

 

THE DESIGNER

Californian designer Molly McDonnell studied fashion design at FIDM in San Francisco. After a 2 year intensive program she finished with a degree in associate of art. She acquired professional skills as a tailor and more and more defined her signature as a designer in those years. A few month later she left the states and moved to Berlin to work for a designer and later for a production company. She has worked 4 years as a freelance in house tailor for a local Berlin street wear label, managed a co-working space in Wedding and works currently as a creative assistant for various productions.

 

Kathrin Kaiser graduated from University of Applied Arts in Vienna with a degree in experimental art. After moving to Berlin she started working for an international accessories label, worked as Art Director and was later additonal positioned as head of communications. Since 2014 she is part of a creative agency and has a managing role. Kathrin develops together with Molly the designs and focusses mainly on the art direction and management of the brand.

THOUGHTFUL DESIGN

 

Its important to have an oppinion on a design. Small details will start to bother us. Its good the know which details you really like. Rather go simple than choosing dots and checks which have an expiration date. The garment should compliment you and fit your personal styling.

LOCAL PRODUCTION

 

We produce every single garment in Berlin. Every piece has been designed and carefully stitched together by us. The cost for a garment should be fair to the tailor, the time spent on the design, the circumstances of the production and the brand itself. Buy things you care about and have an appreaciation for.

SUSTAINABILITY

 

Not only an organic origin, but simple the fact that what we buy will also be worn makes a garment sustainable. Think about how you can style it in different ways. Treat it well to keep it alive as long as possible and start creating your personal core collection that guides you through all events of your life.